Have you ever watched a video on YouTube or Facebook and thought to yourself, “Wow, this person really knows their stuff.” Subconsciously, without even realizing it, you just labeled that person as a thought leader. The information they relayed was so valuable, impactful, and helpful that you now consider them an expert, or ...
Video is the most effective sales tool, and there is a mountain of data to back up that claim. For example, an astounding 88% of video marketers report that using video in their campaigns generated a positive ROI. Also, using a high-quality video on a simple landing page can increase your conversion rate by at ...
Perfectly curated living rooms, expert-quality recipes, a five second clip of your favorite influencer having fun in LA, and endless photos of adorable pets. These are just a handful of things you can find aplenty on the app that has taken the photo world by storm: Instagram. Its ingenious interface and endless depth of ...
In case you have not heard, LinkedIn is the fastest growing social media platform for business professionals. It is the #1 place to discover credible, trustworthy jobs while building a network full of industry pros and learning valuable information along the way, thanks to LinkedIn’s fabulous courses and user-created ...
When marketers hear the term “video,” they think of outbound marketing, creating and publishing a video to reach an audience outside of their company. While this is the case in most instances, marketers should not forget about using video for internal communication; it is just as important. 1. Video is ...
If hiring is high on your startup team’s to-do list heading into the new year, then it’s time to become well-acquainted with the word “patience.” On average, it can take businesses upwards of 27 working days to secure a new hire. On average. So why the long timeline? For starters, there’s been no shortage of ...
People are hardwired to love stories. Storytelling connects us and helps us understand the world better – because of the emotion weaved into them, tales engage us and convey information in a way figures, numbers or data simply cannot. There’s one particular type of storytelling, however, that is undeniably effective at ...
The era of ubiquitous video content is upon us: wherever you look, someone is trying to hypnotize you with some moving images. This fact could leave one with the impression that all you need to shoot a vid is an iPhone and some fantasy. That’s partly true – if you want to get some random ...
There’s no better way in today’s crowded space to stand out from competitors than to use powerful videos. Every startup founder, marketer of a bigger company or sales manager knows that good and engaging videos bring great results in building company image & ramping up sales. Mind you though, different ...
Professional video production is no joke – it requires the skills, the experience, the people, the talent, the equipment and – very importantly – the vision and preparations. The process may vary between different types of projects – a promo commercial with actors, a customer testimonial video, an explainer animation or a ...