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Video Production

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5 Creative Ways Marketers Can Use Stock Footage

Marketers know all the benefits of video content and are constantly trying new ways to include videos in their strategies. Studies suggest that video can boost conversion rate up to 80% if a video is included a video in the landing page. With the increase in the use of video, stock footage is also getting ...

What is Stock Footage

Stock footage, more commonly known as file footage, archive footage are film or video clips that can be used again in any other film as a substitute. Stock footage is beneficial for filmmakers as they don’t have to shoot new material. A single piece of stock footage is commonly called a “library shot” or a ...

How to Create a Great Startup Recruitment Video

If hiring is high on your startup team’s to-do list heading into the new year, then it’s time to become well-acquainted with the word “patience.”  On average, it can take businesses upwards of 27 working days to secure a new hire.  On average. So why the long timeline? For starters, there’s been no shortage of ...

Why should companies do video storytelling?

People are hardwired to love stories. Storytelling connects us and helps us understand the world better – because of the emotion weaved into them, tales engage us and convey information in a way figures, numbers or data simply cannot. There’s one particular type of storytelling, however, that is undeniably effective at ...