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6 Benefits of Using Video in Your Business’ Internal Communication

When marketers hear the term “video,” they think of outbound marketing, creating and publishing a video to reach an audience outside of their company. While this is the case in most instances, marketers should not forget about using video for internal communication; it is just as important. 1. Video is Highly Effective ...

How to Create a Great Startup Recruitment Video

If hiring is high on your startup team’s to-do list heading into the new year, then it’s time to become well-acquainted with the word “patience.” On average, it can take businesses upwards of 27 working days to secure a new hire. On average. So why the long timeline? For starters, there’s been no shortage of ...

Why should companies do video storytelling?

People are hardwired to love stories. Storytelling connects us and helps us understand the world better – because of the emotion weaved into them, tales engage us and convey information in a way figures, numbers or data simply cannot. There’s one particular type of storytelling, however, that is undeniably effective at ...

7 types of marketing videos that bring the best ROI

There’s no better way in today’s crowded space to stand out from competitors than to use powerful videos. Every startup founder, marketer of a bigger company or sales manager knows that good and engaging videos bring great results in building company image & ramping up sales. Mind you though, different videos bring the best ...

What’s the process of a professional video production?

Professional video production is no joke – it requires the skills, the experience, the people, the talent, the equipment and – very importantly – the vision and preparations. The process may vary between different types of projects – a promo commercial with actors, a customer testimonial video, an explainer animation or a ...

How much does it cost to make a professional video?

Video is THE THING right now. It will only consume a larger and larger share of internet traffic. Since the demand for video grows rapidly, we’re asked this question all the time: “How much does a 2-min video cost?” Well, similarly like with planning an event or buying a car, there is no single answer. ...

How to Choose The Best Video Production Company?

Creating a video for your business might seem quite challenging, especially if you haven’t had much experience with video production before. But hey, no worries! Make sure you follow the tips and it will not only be easy, but fun! First, you need to know answers to these questions: What’s the goal of your video? Who should ...