People are hardwired to love stories. Storytelling connects us and helps us understand the world better – because of the emotion weaved into them, tales engage us and convey information in a way figures, numbers or data simply cannot. There’s one particular type of storytelling, however, that is undeniably effective at ...
The era of ubiquitous video content is upon us: wherever you look, someone is trying to hypnotize you with some moving images. This fact could leave one with the impression that all you need to shoot a vid is an iPhone and some fantasy. That’s partly true – if you want to get some random ...
There’s no better way in today’s crowded space to stand out from competitors than to use powerful videos. Every startup founder, marketer of a bigger company or sales manager knows that good and engaging videos bring great results in building company image & ramping up sales. Mind you though, different videos bring the best ...
Professional video production is no joke – it requires the skills, the experience, the people, the talent, the equipment and – very importantly – the vision and preparations. The process may vary between different types of projects – a promo commercial with actors, a customer testimonial video, an explainer animation or a ...
Today’s marketing world depends much on viral products, be it your promotional videos or radio content, or print content. Gone are those days when marketing only meant billboard, radio, or print media. Nowadays, marketing works well when promoted on social media. Startups which have attained success had one thing in common. ...
Video is THE THING right now. It will only consume a larger and larger share of internet traffic. Since the demand for video grows rapidly, we’re asked this question all the time: “How much does a 2-min video cost?” Well, similarly like with planning an event or buying a car, there is no single answer. ...
Creating a video for your business might seem quite challenging, especially if you haven’t had much experience with video production before. But hey, no worries! Make sure you follow the tips and it will not only be easy, but fun! First, you need to know answers to these questions: What’s the goal of your video? Who should ...