3 Pros And Cons Of Stock Footage In Your Marketing

The demand for stock footage has dramatically increased in recent years, because of the COVID restriction it is getting difficult for content creators to capture videos, thus they are relying more on stock footage to create their content. Stock footage is a powerful tool that can save you a lot of your time and effort but many creators in the industry still don’t see how useful it is. The use of stock footage is continuing to grow, however, it is important for any businesses that create video content to understand the pros and cons of stock video to know if this marketing tool is worth your time and money.

Without further ado, here are the four pros and cons of stock video.

Pro of Stock Footage

1# Saves time

Using stock footage in your projects saves a lot of your time, and you can still convey the proper message that you want by your videos. You don’t need a film crew or Videographer to capture a clip. Basically, anything that can be filmed is already been filmed, shooting by yourself might take days or weeks to get the perfect footage.

2# Help with storytelling

Stock footage is a great option to fill in gaps, and still maintain the quality of your project. Sometimes not having a single piece of clip can make or break the entire edit. Stock videos are the perfect solution, and also a great option to have onboard, through a range of clips available out there makes it easier for you to explain the story better.

3# High quality

Filmmakers spend a decent amount of effort and time to shoot, color grade, and export to upload it in a stock footage library finally. RawFilm has tons of stock footage in their library and videos are even available in Ultra HD 4K-8K. You can avoid buying expensive pieces of equipment or a camera to shoot the clip by yourself, you can easily access every type of clip for your project in almost every resolution you need.

Cons of Stock Footage

1# Can be expensive

Creating your entire project just by using stock footage can get very expensive but you can still save some money if you shoot most of the scenes by yourself and use stock videos to fill the remaining part of your project. The higher the quality of stock footage the more it will cost you. Sometimes, if you can hire a Videographer or shoot a clip by yourself it might cost less than purchasing the right of high-quality stock footage.

2# Might not be unique

Stock footage is pretty much available for everyone, anyone can buy and use any stock clip that they need. So, there is a high chance that the clips you are using for your edits, someone else might also be using the same clips. But you can still make some changes in the colors and texture of the clip to differentiate the stock footage, you can also add your brand elements like fonts and logos.

3# Might not match your edit

Stock footage looks and feels a little like stock footage and there is a risk that it might not match well in your final edit. A mismatched clip in your edit can distract the audience from the overall message of the video. Before you purchase any clip use a preview of it, this will help you to assess whether the clip can fit well in your edit or not.