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Why should companies do video storytelling?

People are hardwired to love stories. Storytelling connects us and helps us understand the world better – because of the emotion weaved into them, tales engage us and convey information in a way figures, numbers or data simply cannot. There’s one particular type of storytelling, however, that is undeniably effective at ...

Behind the Scenes: Film Crew Roles Explained

The era of ubiquitous video content is upon us: wherever you look, someone is trying to hypnotize you with some moving images. This fact could leave one with the impression that all you need to shoot a vid is an iPhone and some fantasy. That’s partly true – if you want to get some random ...