Using Video to Position Your Brand as a Thought Leader in Your Industry
Have you ever watched a video on YouTube or Facebook and thought to yourself, “Wow, this person really knows their stuff.” Subconsciously, without even realizing it, you just labeled that person as a thought leader. The information they relayed was so valuable, impactful, and helpful that you now consider them an expert, or at least someone to return to for more trustworthy information.
With just one view, that brand has now positioned themselves a percentage point stronger as a thought leader within their industry. This is the power of strategic, high-quality, organized, video. Here’s how your company can use video to show thought leadership.
Think Outside of the Box
If you want to present your company as a thought leader in your industry, the information you talk about must be unique, different, and presented from an angle that is not commonly explored. When exploring topic ideas for your video, choose a subject that is true to your expertise yet narrowed down. Thought leadership is best built when you can show your knowledge on niche, specific information. Think bold. Think different. Think new.
Curate a Series of Videos
Some companies make the mistake of posting just one thought leadership video about a specific topic, when- in reality- they should be posting multiple videos about one specific topic. Try not to be a one-hit-wonder. To strengthen your stance as a thought leader, it is best to create a series of videos (at least three) on one specific topic, each video covering a different aspect of your chosen subject.
Be Authentic and Real
Coming up with original concepts and ideas is one thing, but being 100% authentic is another. No matter what the subject you are speaking about entails, it is important to remain authentic. People can easily pick up on authenticity, so it is better to present what you know instead of faking more than you know. Also, don’t be afraid to show personality! Consumers love feeling like they can connect with a brand on a personal level.
Create an Outline, Not a Script
Instead of creating a strict script to follow, make an outline that will guide the speaker through the video. Include key talking points, data stats, and facts that are not easily remembered. The speaker should be an expert on the subject matter (this is a thought leadership video, after all), so a script is not necessary.
Thought leadership is directly related to B2B sales.
You may already be seen as a thought leader in your industry, but do your company videos reflect that? If you have the slightest doubt, then it is time to upgrade and fine-tune your online media content. Denim Video has over 15 years of professional experience in both the media production and business realms.
That means we know the ins-and-outs of how to creatively design a top-notch video while strategizing its content to position your brand as a thought leader.
Knowledge is power, but so is a high-quality video. Click here to contact our pro media team and beat the competition in thought leadership.